Boryana Dimitrova
Freelance Online Marketing Specialist
Take the leap to grow internationally
Ensure a flying start with multilingual PPC campaigns. Reach your future customers in their own language!
Freelance Online Marketing Specialist
Ensure a flying start with multilingual PPC campaigns. Reach your future customers in their own language!
I am an Online Marketing specialist with focus on PPC and SEM. I have managed paid search campaigns with limited to very large budgets, and my 7+ years of experience include working with startup and scaleup companies, as well as ecommerce websites and small businesses of different types and goals.
I like to think my specialty is helping businesses export and grow internationally, which is why I localize my efforts in 6+ languages at an expert level. In case the language of the target market is one I don't speak, I consult my ad creatives with native speakers.
Aside from that, I have managed an in-house marketing team of PPC specialists, which has helped me develop and strengthen my skills in marketing leadership and training.
The main platforms I use are (but not limited to) Google Ads/Adwords and Analytics, Facebook Ads, LinkedIn Ads, Bing, Yandex.Direct.
Research of advertising possibilities for reach and potential costs on the target market(s). Keyword research and analysis.
Planning, budgeting, execution, and ongoing maintenance. Strategic account development.
PPC/SEM training for beginners or advanced. Identifying specific areas of improvement and help "filling in the gap".
Full working proficiency
Full working proficiency
Limited working proficiency
Limited working proficiency
Elementary proficiency
Native
Proofread by native speakers
Why is it crucial for any company ready to export their product, to count with a comprehensive strategy addressing new markets in a local way? First off, as much as English has become an international language of digital expression, not surprisingly not everybody speaks it! That said, research and hands-on practice have shown that even Millenials and people who are generally comfortable with English, give a much better response when they receive advertising content in their own language.
Whether you're just starting out, or already have a PPC account running for some time, the possibilities for optimising campaign performance are nearly endless. I strongly believe in several principals definitive to success: there ought to be a good ongoing testing cycle in place; never make a decision based purely on intuition - there should be enough data to support it; always keep up with the latest and freshest in the industry.
My experience as PPC coach and Head of an in-house team of international online marketing specialists has allowed me to develop and strengthen my skills in the preparation and delivery of trainings for both beginners and advanced users of Google Ads and Analytics, as well as Facebook Ads. I thrive to stay up to date with all major updates of the platforms I work with, and I thrive to keep learning about new tools and techniques within SEM, which I believe is a basic condition when passing knowledge on to others.
I have worked with Boryana for few years. She is one of people who made me fall in love with online marketing and PPC. I have seen many people amazingly grow and develop under her leadership and coaching. Working with her was always very fulfilling and entertaining. Boryana can do great long- & short-term strategic decisions and lead team to make things happen. She is able to see big picture but also stay on top of all news and updates in online world. Bory is very likable person and can spread good atmosphere around her.
CMO at Webnode AG
Boryana helped us build the marketing team & efforts for TechBBQ 2018. She was always keen to help form new experiments & test, take lead on them and follow through to the end collecting the data and analysing the results. Boryana was always a great resource to have since she has a good, broad knowledge of many marketing tools & techniques meaning you always had a great partner to spar with and someone you could rely on to take ownership of different areas knowing they were in capable hands.
CMO at TechBBQ
If you're in need of reliable and adequate PPC specialist - you came to the right place. I've worked with Boryana for 4 years since we were both marketing assistants and mostly junior PPC specialists. She can do it all - regular upkeep of advertising campaigns, coming up with new ideas to test and try for her local market, learn new things and also seeing the global picture of paid promotion. Boryana is a universal advertising specialist but even better team manager. During my last year at Webnode I had a chance to work with Boryana as my boss aka head of PPC team. She can keep the balance of technical skills of ppc and team managing abilities.
PPC grumpy girl at Notino
